As we already know, the inflation that exists in Latin America has affected the purchasing power of users. Thus, impulse purchases are disappearing and more analyzed purchases are taking center stage, to make the most of the economic resources that are managed. Knowing these new practices will help retailers reinvent themselves in the face of this new reality, so as not to lose customer loyalty.   

One of the practices of consumers, which has increased, is to research products online before buying them online or in the physical store. To meet this new need, brands will need to use new strategies to satisfy their customers. And for this, it is not necessary to open stores in high-value locations, but they can create dark stores in cheaper places or enhance only the virtual side, creating high-resolution videos where you can clearly see all the details of the products.   

Any brand that wants to try to shield itself from crises must make use of technology. And a great tool is social networks or streaming broadcasts, since through these resources they can publicize their products and provide personalized guidance, just as if they were in the physical store. The latter is called live streaming ecommerce.   

For those who don't know it, live streaming ecommerce is a trend that seeks to connect a specialist representative of a brand with a user or with many users, so that they can interact during streaming. But that's not all, as potential customers will not only be able to ask as many questions as they want or leave comments, but also buy during the broadcast, without having to leave it.   

This trend is on the rise, since, according to a McKinsey study, sales made through live ecommerce would reach 10 to 20% of all ecommerce sales by 2026. Their conversion rates are almost 10 times higher than traditional ecommerce sales. The categories that use this tool the most are: fashion, beauty products, food, electronics, furniture and decoration.   

With the help of technology, brands don't need to invest large sums to shield themselves from crises, they just need to take advantage of new trends and the closeness that can be developed through social networks and streaming videos.   

But it is not enough just to captivate users to sell more, you must also have the necessary stock, know the status of sales, in order to avoid stock-outs and lost sales. And what does it look like to keep this information up-to-date and make quick and timely decisions? Through our Business Intelligence (BI) service, with which you will be able to collect and consolidate data on the products you sell in retail in an automated and daily way. You will have control of your business, which you will be able to know through user-friendly reports to analyze.   

Do you want to know more about our products? Contact us, we will tell you in detail the benefits and advantages you will have with our services.  In addition, we can customize our services to solve the pains you have today in your company.