More than once you may have seen a product available on a brand's website, but when you went to the store, it was out of stock. This is one of the main frustrations of customers: not finding the product they want to buy. 

This information is known matter for brands and companies, especially in recent times, where the use of omnichannel has taken force, due to the new ways of purchasing adopted by customers in the wake of the pandemic.

What is Select & Delivery?

For the use of omnichannel to be successful, it is essential for customers to be able to view all available inventory and have easy access to products. This is known as select & delivery or "infinite aisle", i.e. no matter where the product to be purchased is located (warehouse, retail store, dark store, market place, etc.), it must be available for the user to purchase it from the purchase channel he/she is using, so that he/she can then receive it efficiently. With this modality, all products can be displayed in a better way and therefore more sales can be obtained. 

What does it need to work?

But for this process to be successful, key resources must be available for its implementation. Some of them are:

• Logistics. Having a team that can pick up the product where it is, and then be shipped to the customer's address.
• Sales. Each channel has its own sales processes, in omnichannel this must be unified to avoid complications. 
• And most importantly: Technology. It is essential to have technological services that can visualize all the inventory that is available in the various sales channels that the brand has. 

At Datamind we have built a management methodology considering the changes and needs of the industry. This new modality(select & delivery), requires a process of homologation of our clients' master data, an adequate clustering and integration with them to deliver the information in a timely manner to the commercial management teams, to the field, and also to contribute with the calculations for an efficient logistics.

The reality of our Latin American region challenges us to adapt to each context or technological reality of each country. Our BI process allows us to integrate in the same platform the B2B portals of the retailers where we participate, whether automated or manual, with different update frequencies and in different formats. Additionally, we have TaskManager, a fundamental tool for the point of sale, as it allows us to anticipate events and adapt to changes in consumer behavior, allowing a bidirectional and timely communication between commercial executives, CPFR and the field team. If you want to know more about our services, write us and we will answer all your questions. Contact us here