Changes in people's consumption habits have been present throughout history. It may depend on the reader's age, but there are some of us who still remember how brands used to boost their sales through numerous physical stores and using mass media advertising, which did not have the data that digital marketing handles. Today, when we know that users are increasingly demanding and constantly changing, innovation is key in the present and future of retail.
The arrival of e-commerce generated the first big change for brands of all sizes, since, with the old scheme, a small business could not have competed with a larger one, but today it can, thanks to technology. Customers have also become more important in the e-commerce world, as their comments, compliments and complaints about brands are more widely received through this great online showcase. This puts pressure on retail to evolve faster.
Among the main challenges for online commerce, we find the classic: the cost of acquisition, i.e. the investment that must be made to attract new customers; the lifetime value (LTV), a metric that shows the benefit that a customer leaves during the entire relationship with the brand, i.e. from the first purchase to the last; investment in marketing . Even creating innovation, not only to sell more, but to deliver a shopping experience.
There are stores that are doing it in their physical points of sale, such as Nike in New York, where it has 5 floors, which in addition to products, have soccer and basketball courts for customers to enjoy when they visit.
But others have developed it in their services. One example is Walmart, which applies subscription models in which the user receives certain products during a defined period. In addition, it has implemented the "Inhome delivery Service", which delivers an access code to people's homes so that the delivery not only arrives at the door of the home, but also leaves the purchases inside the refrigerator. The entire process is controlled by a video surveillance system.
The fashion world also uses technology to make people's lives easier. Through artificial intelligence (AI), a 3D body scan of a user can be performed, using only a couple of photos. This creates an avatar that can try on clothes virtually.
The main objective of brands is to build customer loyalty, so that they become repeat buyers, and one of the ways to achieve this is by delivering an innovative shopping experience, both in the online channel and in the physical store. In fact, many are betting that e-commerce will have such a strong presence that users will also want to visit physical stores.
At Datamind, we know that technology is key to meet these objectives and increase your sales. Thus, we have developed several services that will help you analyze your brand data in an easy and intuitive way. One of them is Business Intelligence, better known as BI, a platform that collects and consolidates the data of the products you have in retail on a daily basis. That way you can know the status of sales, stock, etc., of your production. All through easy to review reports that can be tailored to the needs of each client.
And to support your team in the field, you can count on the Taskmanager (™), a tool with which you can create automated tasks, review the assigned tasks and confirm through geolocation that the routes are being followed. Through TM, you will allow your team at different points to be informed simultaneously. That way you can boost your POS.
Our service is not an expense, it is an investment to increase your sales or to recover the ones you have lost. Write us and we will contact you as soon as possible.
